As a matter of communication, everything that exists in the world is given a name (by which we are identified), so we must take care of it.
In every situation we live, we come across brands. When a person goes looking for a product, they are actually looking for the brand that they already know, and it is from this brand that price, size and quality comparisons start.
It doesn't matter the size of your business. Invest in the brand. One day it will be worth more than your company.
Trademarks can be of:
Product: The one used to distinguish an identical, similar or akin product, of diverse origin. Example: Coca-Cola (soft drink), Veja (magazine), Omo (washing powder);
Service: used to distinguish identical, similar or akin services of diverse origin. Example: Embratel (Fixed Telephony), Varig (Airline), Bradesco (Financial Services);
Collective: The one used to identify products and services that come from members of a certain entity;
Certification: The one used to certify the conformity of a product or service with certain norms or technical specifications, notably as to quality, nature, material used, and methodology employed.
They are presented in the following modality:
Nominative: This is that which is made up of one or more words in the broad sense of the Roman alphabet, also including neologisms and combinations of letters or Roman and Arabic numerals;
Mixed: The combination of nominative and figurative elements, or of nominative elements, whose spelling is presented in a stylized form;
Figurative: is that constituted by drawing, figure, or any stylized form of letter and number, alone;
Three-dimensional: Is that constituted by the plastic form of the product or packaging, whose form has distinctive capacity in itself and is dissociated from any technical effect.
Every invention aims to present something new to society and bring some benefit to it. The new product always comes with a new technology, a new appearance, with more speed and practicality, benefiting the users of already existing objects and contributing to the development and evolution of society, in a more simplified and modern way.
A trademark is used to distinguish a company's products and services and its trade name. It is protection, through registration. The patent is directly linked to a product; it is something concrete, visible and palpable. Whenever we talk about a patent, we are referring to something new, which is essential for registration: novelty.
To patent a new invention, it is necessary that the author meets all the requirements of novelty, inventive step and industrial application. The period in which the patent holder can exploit the invention exclusively is limited. It may be 15 or 20 years, a period determined according to the kind of invention, be it IP-Invention Patent, UM-Utility Model or DI-Industrial Design.
Below, see that the validity period depends on the modality to be applied for:
P.I. - Patent of Invention - 20 years
M.U. - Utility Model - 15 years
D.I. - Industrial Design - 10 years + 15 years (renewal).
After the established period of exclusivity, the patent will become public domain, and anyone can explore it without the need to request authorization from its holder. The State grants a period of privilege to the holder of the invention, where only he can explore and benefit from his idea, and may also allow third parties to explore the product
