A study carried out by Phocuswright, in collaboration with Google, has shown
a revealing scenario: in Brazil in 2018, 50% of hotel bookings were made
online. This figure not only reflects a change in consumer habits,
but also underlines the crucial importance of a well-developed
digital marketing strategy for the hotel sector.

The Digital Age and the Customer Journey
Today, customers use their mobile devices for a variety of
services, from booking a hotel room to shopping online. Therefore,
hotels need a strong digital presence to build trust and highlight
their best attributes, such as prime location, quality facilities and
exceptional services.

The Impact of Marketing on Hotel Choice
A customer's decision to choose a hotel is influenced by several factors,
with digital marketing being one of the most significant. It is crucial that hotels
understand that guests are not just looking for a place to sleep, but
a complete experience that guarantees safety, comfort and quality.

Relevant Content as an Authority Tool
To establish themselves as a reference in the market, hotels must engage
in the complete guest journey. This includes producing quality content
about local culture, events, tourist attractions and gastronomy. This type of
content, especially on social media, raises brand awareness and
solidifies the hotel's authority in the sector.

Paid Media Strategy and Its Benefits
Although organic content has its value, it generally offers
results in the medium and long term. For more immediate and efficient results,
investing in Paid Media, such as META Ads and Google Ads, is essential. These
platforms allow for a targeted reach and greater visibility in a short
period of time.

Ad Investment Breakdown
The recommended initial investment for ads is 10 times the hotel's Average Ticket
. Ideally, this budget should be divided into 70% for Meta
Ads and 30% for Google Ads. These percentages, however, can vary
according to the specific needs of each hotel and should be adjusted by a
marketing professional.

The Importance of Quality Photographic Material
High-quality photos and videos are essential for conveying the essence and
quality of the hotel. They should capture the atmosphere of the place, showing the
rooms, the common areas and other aspects that make the hotel unique.

Staff Training: A Crucial Factor
Excellence in customer service is one of the pillars of a positive
hotel experience. Investing in staff training is vital, as well
trained employees are prepared to solve problems and prioritize the well-being of
guests.

Maintenance and Upkeep: Creating an Attractive Environment
Regular hotel maintenance and upkeep are essential to ensure that
guests enjoy a pleasant stay. This is especially important in
historic buildings, where constant maintenance can preserve the charm and
integrity of the space.

The Unique Customer Experience
The customer's experience with the hotel begins long before they arrive and extends
beyond the after-sales period. Creating a welcoming environment, with harmonious décor and
comfortable facilities, is essential to ensure that guests take
positive memories with them and become brand promoters.

In short, an effective digital marketing strategy is vital for success in the
competitive hotel market. Incorporating practices such as creating relevant
content, investing in paid media, training staff and maintaining
the space on an ongoing basis are key to attracting and retaining customers, providing
with an unforgettable and differentiated experience.