Managing a company is challenging! After all, you have to deal with several decisions that can define the stability of the business.

Anything outside rationality can put everything at risk. The challenge becomes even greater when financial crisis situations impact companies - as happened with the Coronavirus pandemic - and so far many entrepreneurs have been looking for ways to restructure and get their companies back on track.

If you are a manager or leader of a business, surely you are thinking of some solution to deal with this time of crisis.
Given this, the big question is: how to dribble the crisis efficiently?
We have separated 5 tips to help you with this question:

1º - Understand your client: understanding the needs and difficulties of each client is fundamental. When you understand the needs, the solutions presented are more assertive, increasing the level of satisfaction, trust, and credibility. After all, there is nothing better than making him feel exclusive. Maintain communication between company and client and
offer customizable solutions. Make yourself available, this is essential to build loyalty and a long-term relationship.

2nd - Guarantee your cash flow: if you are a company manager, at this moment you are not thinking about making profit, but about how to maintain the financial health of your business by guaranteeing your cash flow. Of course you are not going to put yourself in a position to suffer big losses, but you need to think of a method to pay your bills without exposing yourself to any great risk. A great tip is to rely on an accountant or financial expert to help you balance your accounts and assets.

3º Innovating in times of crisis: innovating is a way to survive and prosper, being fundamental to the company's sustainability. Innovations are able to generate competitive advantages, reach new markets, make new partnerships, and increase the value of your brand
, therefore, it is essential!
"Those who innovate have an advantage over others"

4º Establish a Strategic Planning: this is a great differential in times of crisis. Anticipating the future and dealing with it in a strategic way has been one of the greatest characteristics of large organizations. The company's entire structure needs to be analyzed, assessing risks, tax burden, and benefits. With the follow-up of an accountant and a good tax review, your company can reduce its tax payments by up to 70%.
"It is he who defines the life or death, survival or failure of any company, association or entity"

5º Take care of the emotional side: finally, this is a tip that focuses more on the human side, but is still extremely important. In a moment of crisis, it is natural that both your emotional and that of your team are affected. Negative emotions, such as anxiety, insecurity, and even anger, can greatly harm the business and the good relationship.

There is no clear tip on how to deal with this aspect of the crisis. Everyone has their own way
of calming down. However, the important thing is that you support your team and lean on them.
" Talent wins games, but only teamwork wins championships"
We want to hear from you! Leave your comment with your tip on how to dribble the crisis in companies.

How have you been dealing with the problems at this moment?