Brazilian agriculture is already a leader in production, but it still needs to establish itself as a key player in capturing international value.

Attending Agrishow 2026 means gaining a clear understanding of where Brazil truly stands on the global stage and, above all, where it can still go.

Brazilian agriculture is no longer just an emerging prospect. It is a well-established force at the heart of global decision-making.

This view does not originate within the country. It is echoed by analyses from the Financial Times, Bloomberg, and The Economist, which identify Brazil as one of the few countries with the actual capacity to expand production on a large scale and support global food security.

The data supports this leading role.

Brazil accounts for about half of global soybean exports. It leads the international market for beef and chicken protein. It maintains a dominant position in the sugar market and is expanding its presence in the corn and cotton markets. At the same time, it is moving into higher-value-added supply chains, in line with global demand that is increasingly driven by quality, traceability, and sustainability.

In this context, products such as açaí are no longer merely regional; they have become symbols of a new frontier in Brazilian agriculture—one that bridges identity, value, and the international market.

The growing demand for functional and healthy foods has established açaí as one of Brazil’s best-known products abroad, particularly in the United States and Europe. Even so, most of this potential remains largely untapped.

And that is precisely where the difference between creating and capturing value lies.

GLOBAL PRODUCTION SCALE AND OPPORTUNITIES FOR INTERNATIONAL EXPANSION

The global agricultural sector has entered a new phase.

It is no longer enough to simply produce on a large scale. It is necessary to operate to international standards.

The global market is no longer just an opportunity; it has become a competitive necessity.

International investors, funds, and strategic groups have been directing capital to Brazil with a clear objective: access to production backed by strong organizational capabilities.

Because what's at stake isn't just volume.

It is predictability
It is governance
It is structure

In practice, this means that producers who continue to operate exclusively in the domestic market remain vulnerable to volatility. Meanwhile, those who structure their operations for export gain access to new levels of profit margins, stability, and growth.

And here lies a critical issue that is still underestimated by most Brazilian producers:

Certification isn't a cost. It's direct access to the world's most valuable markets

To serve markets such as Europe and the United States, it is not enough to simply produce high-quality products. It is necessary to demonstrate compliance with strict international standards.

In Europe, certifications such as GlobalG.A.P. are widely required, ensuring good agricultural practices, traceability, and food safety. In addition, sustainability-related requirements, such as ESG criteria and strict environmental standards, are becoming increasingly important in international negotiations.

In the United States, compliance with Food and Drug Administration regulations is essential, particularly under the Food Safety Modernization Act, which requires preventive controls, traceability, and high standards of food safety.

Other strategic certifications, such as HACCP and ISO 22000, reinforce the credibility of the operation and expand access to more demanding markets.

Without these adjustments, the product faces trade barriers, loses competitiveness, or simply fails to gain a foothold in the market.

Producers who plan ahead and structure their operations based on these requirements do more than just export. They negotiate better, gain access to premium markets, and reduce commercial risks.

Exporting doesn't start with the sale.

It starts with preparation.

Women in Leadership and Strategic Vision in High-Performance Agriculture

One of the most significant trends observed at Agrishow was the emergence of new leadership within the Brazilian agricultural sector.

The presence of women has shifted from being peripheral to becoming strategic.

Women leading operations, making investment decisions, structuring businesses, and driving internationalization efforts.

That’s not just about diversity.

It represents progress.

Women's leadership in the agricultural sector has contributed to a more integrated approach, with a focus on management, governance, and long-term vision—precisely the pillars demanded by the international market.

The agriculture sector growing today is not just the most productive.

It is the best organized.

He is the frontrunner.

This is the view that the countryside is no longer just about production but has become a matter of strategy.

Brazil already plays a central role in the global agricultural sector.

But in many cases, it still operates below its full potential.

There is a clear gap between what the country produces and the value it actually captures in the international market.

And that gap will not be narrowed by increasing production.

It will be reduced in a more structured manner.

The world has already made its decision.

Brazil is an essential part of the solution.

Now, it’s up to each individual to decide.

Are you ready to meet international standards, or are you still producing solely for the local market?

Priscila Campos
CEO of Grupo International
Specialist in structuring foreign companies in Brazil
Legal representative for international investors

#agribusiness #exports #agroglobal #internationalinvestment #compliance